The star
has landed
in Thoum.
- Client
- T. Gargour & Fils, Mercedes-Benz
- Location
- Thoum, Lebanon
- Guests
- Around 450
- Scope
- Concept, production, suppliers, coverage
guests on the night
weeks to plan
days to build
overnight shifts
Mercedes-Benz Thoum Launch
The brief
T. Gargour & Fils, the Mercedes-Benz dealer in Lebanon, was opening its Mercedes-Benz Certified showroom in Thoum and wanted an opening that matched the brand. The timeline was short and the guest list was long.
What we did
SevenPees owned the event from concept to coverage. We designed the experience and built the set: a stage, LED cubes, a drone show over the showroom, balloon installations and branded backdrops. We booked the entertainment, from dancers and live musicians to performers, and sourced and managed every supplier, including catering. Our team covered the night in photo and video.
How it came together
The event was planned in under two weeks and built in six days, including three overnight shifts. Owning every part of the chain meant one schedule, one budget and one point of contact for the client.
The result
Around 450 guests attended and the launch was covered by Lebtivity. During the evening, the founder of a major Lebanese group asked to meet the team and told them it was the best event he had ever attended.
“The best event I have ever attended.”Founder of a major Lebanese group, at the Thoum launch